Mastercard First-Party Trust is a program designed to combat friendly fraud, a type of fraud where a cardholder disputes a legitimate charge. This program aims to improve the efficiency and accuracy of dispute resolution processes.

Key Features:

1. Enhanced Data Sharing:

   • Merchants and issuers can share additional data points, such as device information, shipping addresses, and email addresses.

   • This richer data helps to verify the authenticity of transactions and identify potential fraud.

2. Compelling Evidence:

   • The program leverages historical data to build a strong case for legitimate transactions.

   • By analyzing past purchase patterns and behaviors, the program can identify unusual activity and flag potential fraud.

3. Liability Shift:

   • When compelling evidence supports a merchant's claim, the liability for the dispute can be shifted from the merchant to the issuer.

   • This helps to reduce chargebacks and protect merchants from unfair disputes.

4. Improved Dispute Resolution:

   • By providing more detailed information upfront, the program can accelerate the dispute resolution process.

   • This reduces the time and effort required to resolve disputes for both merchants and issuers.

5. Enhanced Consumer Experience:

   • The program aims to create a more seamless and secure shopping experience for consumers.

   • By reducing fraudulent chargebacks, merchants can offer better customer service and avoid potential service disruptions.

Overall, Mastercard First-Party Trust is a valuable tool for combating friendly fraud and improving the payment ecosystem. By fostering collaboration between merchants and issuers, the program helps to protect businesses and consumers alike.